"Vietnam has one of the oldest cultures in Southeast Asia. While national identity can be complex given Vietnam’s history, locals are proud of their language and its complexities, as well as the distinctiveness of their society and culture. The … [Read more...]
Consumer Trends 2019
The latest from Q&Me Marketing Research with their report on 2019 consumer trends in Viet Nam. Check out their report here. Below is an excerpt from Q&Me: Quick changing consumer lifestyles, income, and behaviors make the Vietnam … [Read more...]
Jesus and Disciple-making
Jesus both lived as a disciple-maker and trained His followers to make disciples. What do we see Him doing that we can also do? What was His mindset and lifestyle as related to disciple-making? 1. Jesus lived in the present moment. This … [Read more...]
Digital Assessment 2018
42 million Facebook users. A recent article in Saigoneer cited comments from a Facebook official that Viet Nam accounted for 17% of all Facebook users in Southeast Asia with 42 million active users. Internet penetration across Viet Nam as a whole … [Read more...]
BBQ on the rise
Barbecue restaurants in Viet Nam are on the rise as a popular alternative especially in the larger cities of Ho Chi Minh City and Hanoi. Q&Me Market Research surveyed their panel about this trend and you can see their slide deck here. Some of … [Read more...]
Gospel Durian
Gospel durian. Somehow I don't think that's what Paul is meaning in describing us as the 'fragrance of Christ' in 2 Corinthians 2:15 but it might be closer to the 'aroma of death' he speaks of in verse 16. If you aren't familiar with durian it is a … [Read more...]
Groom for hire
Fake weddings are reportedly on the rise in Viet Nam. Services are available where a stand in groom (or bride?) as well as stand-in wedding guests, even family and relatives can be hired in order to put on your wedding. Check out the report from … [Read more...]
Training for Trainers
In the first decade of the 21st century, God used the Training for Trainers (T4T) movement to bring two million new believers to salvation in Jesus Christ resulting in at least 150,000 new churches. Ying and Grace Kai have shared these lessons with … [Read more...]
Relationships
Viet Nam ranked the highest out of 10 countries in Asia in the Prudential Relationship Index with a score of 83/100 in relationship satisfaction. Basically, this index shows that from those surveyed in Viet Nam, their primary partner (husband/wife; … [Read more...]
Crowd
As we seek to reach the peoples of Viet Nam with the Good News of Jesus Christ, we often view our work as moving through a simple process with a few basic steps. Relying on God's strength and guidance, we partner together with Believers with a goal … [Read more...]
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