"Vietnam has one of the oldest cultures in Southeast Asia. While national identity can be complex given Vietnam’s history, locals are proud of their language and its complexities, as well as the distinctiveness of their society and culture. The … [Read more...]
Consumer Trends 2019
The latest from Q&Me Marketing Research with their report on 2019 consumer trends in Viet Nam. Check out their report here. Below is an excerpt from Q&Me: Quick changing consumer lifestyles, income, and behaviors make the Vietnam … [Read more...]
Jesus and Disciple-making
Jesus both lived as a disciple-maker and trained His followers to make disciples. What do we see Him doing that we can also do? What was His mindset and lifestyle as related to disciple-making? 1. Jesus lived in the present moment. This … [Read more...]
Digital Assessment 2018
42 million Facebook users. A recent article in Saigoneer cited comments from a Facebook official that Viet Nam accounted for 17% of all Facebook users in Southeast Asia with 42 million active users. Internet penetration across Viet Nam as a whole … [Read more...]
BBQ on the rise
Barbecue restaurants in Viet Nam are on the rise as a popular alternative especially in the larger cities of Ho Chi Minh City and Hanoi. Q&Me Market Research surveyed their panel about this trend and you can see their slide deck here. Some of … [Read more...]
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